London Business & Media December 26, 2017 - January 8, 2018
Application Fee: $150 if paid by September 15, 2017, $250 thereafter.
Program Base Price: $3,189
Estimated Airfare: $950 - $1,150
Dates: December 26, 2017 - January 8, 2018
Scholarships: Yes (see scholarships page)
APSU Application Fee: $30 (will be billed to student's account)
(APSU students need to complete CCSA and APSU study abroad applications)
APSU Tuition: $777 (3 credits hours. Tuition will increase in July, 2017)
(APSU students need to pay tuition in order to receive credit for the class)
Study Abroad Scholarships and Travel Grants
Global business operations of the world's multinational corporations are bringing us together…and increasing our awareness of the differences that separate us. Experience the interaction of culture and business through field trips to London’s historical landmarks, established companies and new development in order to gain a well-rounded business perspective. Engage in more in-depth exploration by selecting the course that best suits your academic interests among the fields of Advertising & Promotion, Communication, Finance and Management.
Included are several class-specific activities plus a day trip to such locations as Bath, Stonehenge & Salisbury, Canterbury & Dover or Stratford & Warwick.
The price of this CCSA program includes:
- accommodations in twin rooms with the occasional use of multi-bedded rooms
- local transport passes in London
- All required program excursions
- Course-related activities and entrances
- Ground transportation for course activities
- Daily breakfast and some additional meals
- Health and emergency evacuation insurance
- Program directors and staff on-site 24/7
Optional Group Travel:
A GROUP TRAVEL OPTION through CCSA is available at additional cost and includes:
- Round-trip air transportation from one of CCSA's designated departure cities; round-trip air transportation from other cities may be considered on a case-by-case basis.
- Round trip shuttle service between the destination/departure airport(s) and the accommodation sites.
Advertising & Public Relations in London
Outside of New York City, London is the advertising and marketing capital of the world and certainly the leader in European advertising. This course will examine how advertising and public relations practice in London differs from the United States through in-country study of print, broadcast, cinema, and out-of-home advertising and visits to advertising and public relations agencies as well as popular culture museums. If you've ever seen a TV show featuring European ads, you know they're edgier than what we see in the U.S. This course will help you understand why and how that happens.
Prerequisite: an introductory course in communication, advertising, public relations, or marketing is preferred.
Exploring European Business Models: Imagination, Innovation & Invention
With the City of London as your classroom, discover the fascinating world of business innovation, imagination, and invention as we meet with successful business leaders, discover how culture and tradition affect business decisions and how these entrepreneurs think, work, and achieve success. You will visit revolutionary companies such as Bloomberg and PaveGen and interact with their executives. Learn how world-class retailers like Selfridges shattered conventional business models and cultural norms. Discover the world of high-end shopping at Fortnum and Mason, Harrod's and Harvey Nichols. Visit Warner Brothers Studios and see first-hand the business of Harry Potter, and so much more!
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